Digital Marketing Trends are changing day by day and its continuously evolving, Strategies made in last year may not work in the future. One should keep on updating Digital Marketing Strategies to cope up with the latest Trends.
Predicting innovations, technologies and tactics in digital media which will shape your Marketing, here are Top 5 Digital Marketing Trends for 2020.
1. Conversational Marketing
Conversational Marketing is one of Digital Marketing Trends, it is a feedback oriented approach to Marketing and it is the fastest way to move Leads through sales funnel with real-time Conversations.
It is the fastest and best way to interact with your customers through real-time Conversations.
Instead of making people to forcefully go through different stages of Lead Funnels like Lead Capture Forms etc, Conversational Marketing allows you to engage with your Customers easily through intelligent chat-bots and personalized targeted messaging.
Thus making it easier for your customers to engage with your business.
steps to implement:
- Ask question.
- Prepare a survey form relevant to your business.
- Collect the data from the above two steps.
- Analyze the data and come up with the best solution.
2. video Ads
According to some online surveys from several sources, 73% of ad agencies say online video advertising is very effective than the other options available.
People are busy and they don’t want to spend much time reading large volumes of text, nowadays people are using smartphones more and reading a large volume of texts is quite boring on a small screen. Hence they prefer a video that in-short explains everything that the ad is related to.
visual contents will connect more to the people hence video ads succeed in convincing people and convert them into Leads.
It is a process of keeping in mind the needs and preferences of your customers. It is intended to provide the right message to the right person at the appropriate time and within the right space.
Implementing this will allow you to tailor a promotional message to your audience by identifying unique customer traits.
This helps you to reach customers or audiences on an individual level instead of pushing one message out to the masses.
You can include Personalization in emails, websites, eBooks, social media posts, webinars, etc.
4. Shop-able Social Media Posts
Instagram is Trending in this shop-able Social media Posts Concept.
Shop-able posts have changed the experience for Instagram users, favorable for brands since there is convenient and actionable content.
This feature was introduced for brands to promote their products through the Instagram feed.
It is all about sharing Social Media Content that inspires your audience and brings you more sales.
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