Is Facebook Ads Loosing Essence?

Research and statistics say that videos get more reach than any other type of post. Over 100 million hours of video is viewed every day and a portion of that viewing could be utilized by your business to both engage with your audience and grow. Among those there are 8 billion video views on average every single day on Facebook.  As the largest social media platform, Facebook is ideal for reaching a large number of your target audience.

Facebook Ads

Facebook Ads

Facebook Ads:

 

Facebook Ads are also connected to Instagram Ads. So you can run both in a single campaign, connecting you to audiences on both platforms. Since the biggest goal of Facebook Ads is to put your content in front of users—without waiting for them to come find youthis is a great advantage.

Most of the people worry about the cost of Facebook Ads, it’s still simple and affordable compared to  Google AdWords. This is particularly true when your ad campaigns are given a high relevance score, which means Facebook believes your ad is a good fit for your target audience, and they’ll lower your CPC(cost per click).

Facebook Ads offers emerging e-commerce entrepreneurs with extensive targeting options. Most Importantly  it can reach people not just by location (countries, states, cities and even zip codes), gender, and age, but also by interests, behaviors, life events, and many other descriptions.In addition, you can promote pretty much any content suitable for your business using Facebook advertising tools: from text posts, photos and albums, to videos, events, offers and, of course, links to your website.When you combine an enormous user base, incredible targeting options, and a variety of ad objectives, it becomes clear why Facebook advertising is truly a powerful tool for ecommerce entrepreneurs.

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