Did you know Instagram was initially launched as a fun App for kids in 2010, just to share images rather, to communicate through pictures
Instagram is one of the most effective, powerful and popular Social Media platforms. Instagram has billions of Audiences and a highly engaged network. Instagram owns more than 1.3 billion active monthly users and approximately 4 billion likes per day.
And the most surprising thing is Instagram engagement rate is 59% higher than that of Facebook according to a study.
And your wish is to create awareness about your Brand or Business and to get some Leads from Instagram and also to Nurture your Leads.
To accomplish that you must make sure that your Instagram Account is fully equipped and here are some Solid Strategies to Increase your Instagram Followers.
1. Create A Killer Instagram Bio
If you are expecting more Instagram Followers then your Followers have to quickly recognize what you’re all about. A satisfactory Instagram Bio will quickly explain what you do and what your enterprise is all about.
You have to include your specific area of interest or your Services or Products to inspire your Followers.
Sometimes you can directly mention your services in your Bio directly concentrating on Targeted Audience also use the name field to mention your brand name or you can even list your top services and thus optimize your Instagram bio.
In case you have your own Brand then create a Hashtag that represents your Brand and include it in your Bio.
Make use of the Link Field to Lead your Followers to your Website and use Emojis and Symbols to create a visually attractive Bio.
You are allowed to enter 150 characters in your Instagram Profile so use creativity, think and come up with the best ideas that could attract Followers to your account.
2. Try Using All The Features Of Instagram
One of the reasons why Instagram is famous is because of its features and Instagram never fails to update its users with new features. Whether it is conducting a poll, uploading Stories, Sharing Posts or Videos, Igtv, Filters, Boomerangs, etc.
It is the best way to interact with your users, the more you interact with your users they tend to share your profile or Posts among their circle and this is how you start gaining more Instagram Followers, use all feasible approaches to interact with your users.
Try Posting clear HD Images and also go with video content, because people like seeing visual videos rather than reading texts. The best example is Instagram’s IGTV where you can share very long videos.
Create Highlights of Your best Story and Posts in order that Your New Followers need not need to scroll via your feed as a substitute they can simply see it through your Highlights.
3.Utilize The Power Of Insights
You have invested your energy and money in creating Posts or stories but what is the use if it didn’t reach Audience, hence Post at the right time so that you can reach more Audience and gain more Instagram Followers.
Instagram Insights is so useful and works wonderfully to know everything about your Audience.
You can get to realize at what time people are most active and maximum lively on Instagram and at what days people are most likely to use Instagram and then come up with a pleasant time to post. It is necessary to post daily to be in touch with your Followers and also to reach other audience.
You can also know who your audience is, Instagram insights show you what percentage of your Audience are Male and Female.
You can also tap into particular Posts to know which Post has got Maximum likes and interactions so that you will get to know the interests and choices.
4. Include Hashtags Wisely
Adding hashtags to your posts is the most important part to get more Instagram Followers. Instagram allows you to use up to 30 Hashtags for each post, so make sure you are using all the Hashtags that tells about your Brand or Business.
Use Hashtags correctly so that it will help people to find your Profile. There are several tools that will help you to find appropriate Hashtags for your Business.
It’s good that if you don’t use Hashtags which already has a huge Competition.
5.Create A Strong Visual Impact By Maintaining Consistency In Your Posts
Make sure you use appropriate Fonts and Theme or Colors for your Post and maintain the same Consistency in all your posts so that it would create a strong Visual impact on People’s minds and also to create permanent memory in their mind.
If you have ever visited Niel Patel’s Instagram Profile you can notice he has used White and orange Color all over his Posts and whenever people see White and Orange it will remind them about his Profile.
Similarly, many brands employ the same Principle to grow their brand value.
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