Sales Funnel is booming word in Digital marketing also it is the most trending word. If you don’t have a Sales Funnel and you want it but you don’t know How To Build A Sales Funnel.
Don’t worry! there is a solution.
Sales Funnel is nothing but a process of a customer buying journey that involves being unaware of your product to be a potential customer.
Understanding what is Sales Funnel and what are all the stages of Funnel is very crucial to Build A Sales Funnel. You can refer to this article to know the basics of the Sales Funnel.
1. Knowing Your Audience
If you want potential customers then you need to understand who is your target audience and this is the basic step you should know about How to Build A Sales Funnel in an effective way.
Why this step is important?
Because you are not Marketing to everyone, you are Marketing only to those people who can purchase what you sell.
you’re Research should include the following factors.
List the pain points of your audience. What is the main problem of your customers for which they are finding or seeking solutions.
understand their problem very well so that your Sales Funnel is built for the sake of providing solutions to their problem.
What makes your customer click your Sale Funnel, What are they interested in, What do they expect about Online Shopping, etc
What makes your Customer scroll your Sales Funnel, Why they spend time and also contradicting to this know what annoys them the most in Online Shopping.
Do they use Social Media, if so in which platform they are most active in?
2. Prepare A Solid Content
Before presenting anything in your Sales Funnel make sure that you create a solid Content for your Sales Funnel.
Not all your Audience are same, nor their taste and choice are the same, so keeping this in your mind create a dynamic Content.
Give the reasons why they should buy your Product or Service.
Give them information that how can they make use of your Product / Service or how can your Product/Service will solve their problems.
Your Content should motivate them to buy your Product or Service.
When you put your Content in front of your Target Customers it should be able to gain their attention.
You can use videos, play with colors, themes, designs or layout of Sales Funnel, infographics and any other types of Content to hold your Customer’s attention.
3.Create And Optimize Landing Page
Creating a Landing Page is important because ultimately your goal is to lead or direct your Customers to a Landing Page where your offer is there.
This is the core part of How To Build A Sales Funnel.
This helps you to capture Leads and their details like name, phone number, email, etc.
Use Lead Capture Form to get necessary detail for your business which can be used further.
Optimizing your Landing Page will get you more Leads.
4. Marketing Through Different Means
Once you are ready with your Product and Landing Page now your job is to bring Leads to your Landing Page.
You can do this in many ways.
You can go for Social Media Marketing where you can make use of different platforms like Facebook, Instagram, LinkedIn, Snapchat, etc. And you can also run Ads because people are more active in Social Media.
Guest Posting is also a good preference. You can do Guest Posting by writing a small article describing your Product or Service and link them to your Landing Page.
You can also run Google Ads to get more Leads.
You can run email campaigns to Market your Product or Service by giving your Leads some solid Content to keep in touch with them.
5.Engage Your Audience And Be In Touch With Them
Once you manage to get your Customer’s attention you should not go cold. you need to engage with them regularly.
Your motive should be to nurture them so that they will be your loyal Customer.
keep promoting new offers or updates about your Product or Service in Social Media.
Write articles or blog posts that are useful for your Leads and to nurture them.
Use videos and attractive texts on any platform you are engaging with your audience.
Finally, express your gratitude towards your audience for purchasing your Product or Service.
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