CPI

How a Kids Magazine Increased Mobile Traffic With Lower CPI

KNOW HOW GOOGLE APP CAMPAIGN HELPED IN LOWER CPI FOR OUR CLIENT!

Magazines are a good way for children to loosen up their minds with an excellent tale on their personal time — at home, after school, or inside the car. We had to promote the client’s magazine so that they expand their business with mobile traffic by making kids read more, thinking, and improve reasoning skills.

kids magazine

THE CHALLENGE

New competition had been reducing their cellular visitors and app deployment volume.

APP MARKETING CAMPAIGN GOALS:

When choosing a goal in your app marketing campaign—if you want to dictate how Google Ads is going approximately bidding and target market targeting—you’ve got options:

Cost according to install (CPI): This tells Google Ads to pressure as many installs as feasible given the restrictions of your budget. Your bid must be the quantity of cash you’re inclined to pay for every install.

CPI For App Campaign

 

THE STRATEGY

Increase bid in-app installs campaigns via way of means of 200%.

Before beginning the test, we discussed new competition withinside the enterprise and what the effect turned into on typical app performance – lower in visitors and growth in CPI (Cost Per Install).

By growing bids via way of means of 200%, the client turned into the higher cabin a position to compete with others withinside the area and get their advert replica in the front in their target demographic.

Throughout the path of elevating bids, typical CPI decreased and conversion price commenced to growth.

RESULTS
kids magazine

In this kind of competitive industry and with kids mastering a way to use smart gadgets at an early age, we desired to get the app in the front of individuals who remember most, the dad and mom. By taking a hazard and growing bids, our advert outperformed the opposition and was given in the front of parents who determined the app beneficial, wherein they then downloaded the app.

CPI

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