What is Sales Funnel and Why it is needed?


Sales Funnel or Marketing Funnel
Sales Funnel or Marketing Funnel

A Sales Funnel is essentially a system that allows you to track the customer journey from having no idea about your business or who you are to becoming a lifelong loyal customer that shares their experience with their friends and family.

Basically tracking down the customer life cycle is known as Sales Funnel.

Sales Funnel or Marketing Funnel
Sales Funnel or Marketing Funnel


How Does This Funnel Work?

The classical Sales Funnel basically works in three simple steps as follows :

1. Build your  Funnel to achieve a specific objective

2. Fill your Sales Funnel with traffic using Digital Marketing Tactics.

3. Drive the traffic from the top of the Funnel to the bottom of the Funnel where the leads will convert into a paying customer and become an advocate for your local business.

The AIDA Model For Sales Funnel

Stages Of Sales Funnel
Stages Of Sales Funnel

The AIDA Sales Funnel model stands for :

  1. Awareness
  2. Interest
  3. Desire
  4. Action

The final stage is Advocacy.


  • Articles
  • Advertisements
  • Webinars/ Podcasts
  • Paid search/Landing Pages



  • White Papers
  • E-books
  • Brochures
  • Microsites


  • Case Studies
  • Testimonials
  • Data Sheets
  • E-learning

Elevation Of Marketing Process

1. Traffic

The starting step is to identify where your leads or customers are coming from. This is a basic step in Sales Funnel.

Analyze where your customers are finding you, like are they finding you through advertisements, Social Media, YouTube, Search engines, or a paid ad you are running.

Once you have got to know your traffic sources and then start comparing them and analyze your leads.

On a note, the leads who are unaware of your business or your work before are called cold.

2. Conversion

Once you have got to know your leads at your landing page or website or your store, the next step is to make a micro or small commitment and take some form of action.

If you are selling a low priced item or a product like a pen then action could be a sale.

If you are selling high priced items like bike or car then action could be test driving.

The main aim here is that you want to encourage them to take up some next logical step towards building a relationship with your business.

It can be exchanging their contact information like name, phone number, email or a follow-up meeting. This plays a vital role in pushing your leads from the top of the Sales Funnel to bottom.

Your lead is warm at this stage.

3. Ascension

At this stage, you will have fewer leads to work on than you started with.

These are higher quality leads who have already taken some action or micro-commitment and are a lot more open to what you have to offer next.

It is at this stage you want to begin the following process and build a stable relationship with your customers and guiding them to your core product or service. You can expect to increase your Sales.

At this stage when your warm lead purchases your product by exchanging their money then they become hot or termed as hot leads.

4. Elevation

This is the last part of the Sales Funnel also an important step to bring on more value and elevate your relationship with customers into.

Following up with recent buyers is one of the fastest ways to solidify your position as a business.

Continue to nurture your customers and encourage them to make deeper commitments or making them loyal customers.

The ultimate goal is to bring the leads from the top of the Funnel to the bottom of the Funnel

Learn how to build a Sales Funnel step by step in the upcoming article.


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