In this digital era content marketing plays a vital role in your business.
Content is most important for driving more search traffic and build a profitable online business or to get more number of leads.
Observing others and learning from their failures and successes can help you generate search traffic and leads.
You have to reconsider your content marketing strategies if you are looking for ling-term success in content marketing.
This article covers 7 top most and effective content marketing strategies.
1. SHARE FUNDAMENTAL OR CORE CONTENT.
Writing content that all are talking about is just easy but it won’t lead you anywhere.
People are not interested in reading what they already know and you won’t stand out if you are just like everyone else .
This is true in life as well as in content marketing.
Come up with some fresh contents that which grabs people’s attention. However you don’t have to be 100% original.
You can simply write about a topic in a new perspective or in a new angle before it becomes a trend.
If you try to be the BEST
You will be NUMBER ONE
If you try to remain UNIQUE
You will be the ONLY ONE
2. USE DIVIDE AND CONQUER PRINCIPLE
What does this divide and conquer principle has to do with your content marketing strategy.
Well, instead of conquering your bigger goals split them into smaller parts.
Achieve your smaller goals and then combine them to meet your final goal.
For example, instead of aiming to generate 1,000 monthly visits to your blog, focus on generating 100 each month and then try reaching 1,000.
Apply the same thing for your email list. Focus on getting 3-6 subscribers every day rather than reaching 100 subscribers on your first day. At the end you will receive 99-100 email subscribers.
3. MERGE CONTENT MARKETING IN YOUR EVENTS
We all want our publications or blogs to be recognized in the industry. But not just promote your brand online. Instead, you should also create events and shareable experiences on the ground. Interact with clients know their demands.
Because events provide a way for companies to increase brand awareness and meet valuable customers. Think about the opportunity to convince clients face-to-face!
4. Analyze YOUR COMPETITOR
These days you cannot ignore your competitor and competitor analysis is not optional.
You can and you have to spy on your competitors in order to know what exactly they are doing and how to outsmart them.
Many business experts agree that competitor analysis plays a vital role in your marketing success.
When you properly conduct competitor analysis you will be amazed to know their strategies and thus helps you to improve your business in many aspects also to come up with the best content marketing strategies.
The easiest way to find your competitor is by using Google search for your focused keyword and then check for the sites that are competing with you.
Even though checking all your competitor sites is time-consuming, just by checking a few of your competitor’s sites you will get to know better ways to improve your content strategy.
5. Engage With Audience, Know Them And Give Them What They Want
Before you step into content marketing you need to know your audience very well.
A simple way to do this is a keyword search that allows you to discover what your ideal customers are looking for.
Just go type your focused keyword in Google Trends search box to know how many searches have been done within a specified amount of time.
To make your content marketing strategy more effective you have to know more about your reader so that you can create more precise content for your audience.
6. DON’T FORGET TO INCLUDE FEEDBACK BUTTON
Include a feedback button to interact with your audience and find out what they think.
You can ask them questions regarding the type of content they prefer or what they would like to know more about or any modifications they expect in the presentation.
It might lead you to a new doorway to present your content. You might be surprised to discover that a lot of your viewers would prefer a webinar or podcast, or more visuals to grasp a specific blog post.