Looking for Small Business Website Design? Putting up a website for your small business is will help your business in both ways by establishing credibility and reach a wider customer base than you ever could through traditional marketing techniques. You should always keep your website updated with current content that is quick to address technical issues, you’ll never have to worry about “not existing” to your current and future clients.
Your small business needs a website. Here’s how to build it.
A Small Business Website Design is important for educating your audience, clarifying your value proposition, building brand awareness, and increasing sales.
To build a professional Small Business Website, you first need to choose a domain name and secure hosting. Then optimize your website to improve search engine rankings and increase traffic.
See to that your website is optimized for all other devices. Also, make sure that your website speed is fast enough to improve your search engine rankings. This article is for small business owners who want to build a website or improve an existing website.
Doing business, even traditional ones are no longer possible without an Internet presence. Consumers are turning to the Internet for everything from product research to location and hours of operation. Even a simple, well-designed website can give you an edge in your field, and if you have products to sell, your website can open up new markets and grow your business quickly and easily.
Website builder software has become easy to use for everyone. You don’t need to know the code to create an attractive and functional website. No matter what program you use, you just need to follow some basic rules and guidelines to make your website look professional, make searches easier, and present your business in the best possible light.
Here's our step-by-step guide to building a successful Small Business Website Design:
1. Determine the main purpose of your site.
A Small Business Website Design usually acts as a place to provide general business information or acts as e-commerce store. Whether you are designing a simple Business Website that tells a little about your business, or a more complex e-commerce site, the most important thing to do is say what your business is doing on the home page in some way.
If you don’t want to have payment activities through your website, you won’t have to work hard to set it up. If you are a reseller or service provider and want to offer your customers an online payment option, you will need to use a third-party service to receive payment.
Key Findings: Start by planning how you want to use your website. Your Small BusinessWebsite Design efforts should focus on these goals.
2.Define your domain name.
Your domain name is one of the most important aspects of your Small business Website Design. This is the URL you will share with your current and potential customers and promote on social media. So you want it to be descriptive, easy to remember, and easy to type. Be brief and avoid abbreviations, acronyms, and numbers as much as possible so as not to mislead customers.
You also need to define a top-level domain or TLD. This is a suffix at the end of a domain name, such as .com, .net, or .biz. However, the number of strange top-level domains has increased in recent years. These TLDs can be location-specific, such as .nyc, or company type, such as .marketing, .agency, or .law. Although they may be descriptive, the .com domain remains the main focus. Read our article on choosing a foreign TLD for more information.
After selecting a domain name, you need to confirm its availability and purchase it from the domain registrar. Here are some well-known domain registrars:
While you choose a new domain name for your Small Business Website Design, check the copyright to make sure you are not infringing on someone else’s protected name. If your preferred URL is already in use, you can call the company that uses it and request purchase or use a domain purchase service from a company like GoDaddy who will contact the owners of the domain name you want. This service costs about $ 70 per area.
Summary: A domain name is how people find your site, so choose one that is related to your business or services.
3.Choosing a web host.
Every Small Business Website needs a host – a server where all its data is stored for the public to access at all times. Hosting your own website is probably too large an expense for your small business Website Design, so you will need to select an external host.
Depending on how much you want to spend on building your Website, you can choose from two different routes. When you choose a shared web host for your Small Business Website Design, it becomes a less-expensive option, which means you will be sharing your server with other websites. Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed.
These are some options for web hosting services:
- A2 Hosting: A2 Hosting offers both shared and dedicated hosting options. New customers can acquire a Lite hosting plan, which is sufficient for some small businesses, for as little as $3.91 per month for the first year.
- DreamHost: DreamHost offers three hosting plans that are customizable for websites designed with WordPress.Costs generally start at $16.95 per month.
- 1&1 Ionos: This web hosting company is known for its cloud hosting and offers other cloud-based options such as servers and site backup. Plans and capabilities vary but plan typically begin at $15 per month.
If you’re looking for free website hosting options for your Small Business Website Design, it’s important to remember that hosting a website is not at all free for the hosting company. Therefore, they may use some other methods, such as placing banner ads on your website, to compensate for the free hosting.
While looking for a website host, need to look for how well that host can answer questions about its server locations and reliability.
Small Business Website Design Hosting[/caption
4. Create your pages.
The website you design is more than a static home page. For your Small Business Website Design, we recommend that you create several pages devoted to different aspects of your business, such as a detailed catalog of products or services, or a blog section containing company updates. For the whole site, make sure that each page meets the main purpose of the site, has a clear purpose, and includes a call to action (eg “Learn More”, “Sign Up”, “Contact Us” or “Purchase”).
The contact page, as a direct customer contact with you, is one of the most important sections of the site, so it contains as much information as possible (company telephone number, email address, and physical location if you have one) ). It’s also a good idea to put information about the band or founders on your About Us page so buyers can mention your names and faces along with their real names and faces.
If your company does not yet have a logo, hire a graphic designer or design your own logo to use on your website, business cards, and social media profiles. This will help your customers identify your business on the Internet quickly and easily.
- Be clear about what your company does:
Focus what your business does in a clear, concise statement and drive it. Visitors should understand what you are doing within seconds of accessing your home page. A few well-written pages are more effective than dozens of poorly written pages.
- Publish strategic calls to action:
Call-to-action buttons work best when they match the information on the page. For example, a Buy Now button makes sense on a product page, but a Contact Us button to learn more might be more appropriate on the About page. Similarly, there may be a button on the customer testimonial page that takes the reader to the available plans and prices.
- Automate your speed boost:
Set up as many automatic speed upgrades as possible. If you are using a content management system (CMS), installing the appropriate plugins will cache parts of your site so that visitors do not have to download more than once. Some technical aspects of caching and compression files may require a development partner if you are not particularly technological.
- Avoid Stock Images:
Stock Images are the fastest way to turn a great website into a bad one. If you are looking for photos to put on your website, it is best to use an image of your team or a real office.
Key Findings: A Small Business Website Design created with informative and engaging gives a positive user experience. Placing calls to act strategically to encourage consumers to adopt certain behaviors.
5. Set up your payment system (if applicable).
While this step is may not apply to all Small Business Website Design, companies wishing to offer online payment options to their customers will need to integrate electronic payment systems into their websites. The easiest way to do this is to use an email program or commercial payment processor or third parties.
Many website hosts offer in-store shopping carts or integration with e-commerce programs. Do your research to make sure you get a solution that is easy to use and flexible enough to meet your current and future needs. For your options, visit Choices Business.com to find the best eCommerce software.
Bottom line: Ecommerce companies have to host payment processing on their websites using e-commerce software or an external processor.
6. Test and publish your site.
Before declaring your Small Business Website to be online, make sure it works with all major browsers such as Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome. Click every page and every browser function to ensure images are displayed, links are accurate, and in a consistent format. It will take some time, but now your efforts will prevent future visitors from complaining about not having access to certain features.
Also, make sure your website displays correctly optimized with a responsive design for mobile devices such as smartphones and tablets. This step should not be overlooked as Google and other search engines have moved to mobile indexing, which prioritizes the performance of your website’s mobile version in terms of search engine rankings.
Another important feature to consider from the outset is the analytical program.
Summary: After your, Small Business Website Design is complete check and look for errors before publishing it. Repeat this process every time you do this as it is important to update your site.
7. Promote your website on social networks.
Social media platforms like Facebook, Twitter, LinkedIn, and Pinterest are the best way to expand your reach and let your customers know what’s going on in your business and drive them to your Small Business Website. Every time you update your site, post it on social media but balance it with genuine, non-promotional engagement.
Also, put links to your social networks on your website. Most often, this can be done in the footer or support bar (an additional menu in the upper right corner, which often includes login or link links). Learn more about social media for business in our guide for marketers.