Do you have Sales Funnel?
if you are into Online Marketing or if you are getting Leads from online then its more likely that you would have your Sales Funnel.
But how are your Sales Funnel productive and effective?
Sometime you might get effective results from your Sales Funnel and sometimes you might not get good results.
wondering why it goes wrong?
Here is the top 5 Sales Funnel mistakes you make in your Business.
1) You’re not making a clear offer immediately when someone lands on your Sales Funnel page
Why is the back button the most used button in any browser?
Because you have 1-2 seconds to inform people exactly why they need you in their lives.
If you don’t show them a compelling reason to keep reading, or you start off with a story about your past, you’ll get the back button.
It is very important what content you are providing to your customers.
Content should be solid, simple and straight forward so that people visiting your site could not deny your product or service.
Make sure you are not confusing your Leads by making your Sales Funnel simple and clear.
2) You’re not using interesting headlines (to them)
People don’t read websites; they scan them.
Break up your copy using headlines they can scan.
Make your headlines about the problems you solve or the success you promise.
If your audience likes what they scan they’ll scroll back to the top and read your paragraphs, watch your videos, and click your buttons.
You have to ensure that everyone who visits your Sales Funnel should get a solid view or understanding of what you do, what are your services and the benefits that you can offer on your customers.
Researches have shown that this may make a huge impact on the manner site visitors have interaction together with your web site and your business.
3) You’re not talking about the problems you Solve
If the purpose of products and services is to provide solutions to problems…
Then leaving those problems out of your Sales Funnel means your products and services no longer have a purpose.
There are many steps for a dormant customer to take, which can cause distractions to your Leads.
Distractions will make you lose your Website visitors.
Bring up the problems you solve, list them.
Explain how those problems manifest in their professional and personal lives, too.
4) You’re not talking about the benefits you provide
Don’t confuse features with benefits.
Features are the templates, courses, videos, books, and calls they’ll get.
Benefits are all about why those features matter.
Everyone talks about features but only a few are good at blowing up all the benefits in their audience’s faces.
If you take up the umbrella as an example as shown in the figure, you want to sell this umbrella then you are supposed to tell your audience what are the benefits that they will get out of this umbrella.
but if you are telling continuously about its features like what it is made up of, how it is etc it will force people to press back button.
you have to impress your customers in such a way that they should not be able to deny your offers.
So it is important for you to highlight benefits and impress your customers.
5) You’re making it hard for people to buy
Your leads should be invited in order to convince them to do something when they visit your Sales Funnel.
If there is no solid call-to-action button then you are likely to lose almost all your potential Leads.
You wouldn’t open up a brick and mortar store and hide the cash register at your friend’s house.
That’s what you’re doing when your call-to-action button isn’t clear or abundant.
The call-to-action button is your cash register!
Make it clear, put in the header, and put it after every section of your landing page.
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